Have you seen this interesting infographic published by Salesforce.com? It hits the nail right on the head for what we, as marketers today, have to be to deliver success…and that’s multidimensional – part artist and part scientist. We have to marry both the left and right side of our brains – or at least create a team of experts around us to ensure we:

  • understand our audience
  • define a smart strategy and clear goals up front
  • design and execute creative campaigns
  • leverage data to track performance and share insightful analyses
  • make intelligent decisions on how we invest our marketing dollars to deliver ROI.

Have you made the shift to be a modern marketer? What successes are you seeing? What gaps do you need to fill?  How can we help walk alongside you to provide support?