When generating blog posts make sure you offer content to ensure you generate new leads. When generating a blog post make sure you focus on one specific topic to ensure the reader gets exactly what they are looking for and is easily found based on the buyers’ search. When building content think about long tail keywords and ensure that your content is specifically designed for that research.
When blogging white-space can your friend it allows the visitor to focus on content. Do not make your blog post busy but focus on highlighting content and information that the customers or buyers are seeking. Any distractions will pull away from the customer’s attention and ultimately drive them away from your sales funnel.