What’s So Special About Apparel?
Clothes – everyone wears them (at least, we hope). Whether wearing a uniform for work, a sweater for warmth, or a baseball hat to shield from the sun, everyone regularly depends on different articles of clothing for the utility they provide. As a business...
read moreBrand Matters: The Value of Self-Care
It’s hard to take care of others if you aren’t taking care of yourself. As a business owner, it’s important to practice self-care in your own life to encourage your employees and clients to follow suit. Implementing self-care and positive lifestyle changes can...
read moreBrand Matters: The Gift that Keeps on Giving
“It’s better to give than to receive.” While this may come across as a cliché, there is real truth behind it – and the old adage applies to more than just your personal life. Corporate gifting can reap benefits whether it’s from an employee or client...
read moreBrand Matters: Ready. Set. Gift!
The calendar year continues to fly by and we are quickly racing toward the holiday season. Christmas and the New Year are still months away, but in the world of corporate gifting and today’s crazy climate, it’s never too early to start thinking about gifts! ...
read moreBrand Matters: Business as Unusual
Dare to be uncommon Ordinary business practices lead to ordinary business. We all know print and promotional products are effective forms of advertising – that’s how they drive a $28 billion industry. But with so many companies selling the same shtick, how...
read moreBrand Matters: Giving Back is Getting Back
Learn how a give back program works, how giving back can also mean getting back for you, and why it matters to consumers.
read moreBrand Matters: eCommerce Solutions Built for Promo
There was a time when online shopping was confined to bidding on rare eBay collectables. Now, almost 20 years later, we can conveniently purchase everything online: from pet supplies and groceries to personalized t-shirts and branded signage. Consumers across...
read moreBrand Matters: Everything You Need to Know About Brand Storytelling
When it comes to building a brand, the story behind your business is just as important as the brand itself. Storytelling offers your selling proposition in a more discrete manner than previous branding models and provides a less invasive means of promotion to...
read moreBrand Matters: Leveraging Print in the Modern Age
Some say it’s dying; we see the opportunity to get creative! Learn more about the variety of reasons to choose printed collateral in the modern age.
read moreBrand Matters: Eco Friendly Promotional Products People Expect
One of the biggest positives (yes, we said positives…) of the 2020 pandemic is that many companies have become more environmentally friendly. From reducing office space and single-use products to the new hybrid workforce that commutes far less, companies are...
read moreAre You Overlooking the Big Picture?
There’s no denying the COVID-19 pandemic rekindled consumers’ love for puzzles. In 2021 alone, puzzle sales reached $833 million and analysts project continued market growth in 20221. The item’s popularity caught our attention as one of the hottest trends for...
read moreBrand Matters: 2022 Promotional Product Trends
As we move into 2022, there is one trend that is undeniable. Print and promo are back and more effective than EVER before. According to a recent study of 300 corporate gift buyers by GiftNow, corporate gifting is expected to reach $242 billion this...
read moreOwner Spotlight: Pablo Prahl and Jennifer Herrera, A&G Marketing Group Powered by Proforma
This month, which also happens to mark National Hispanic Heritage Month, our Owner Spotlight is on Pablo Prahl and Jennifer Herrera. Pablo and Jennifer both are originally from Guatemala City in Central America. They have been married for 19 years, with their...
read moreGift Programs Minus the Headache
Nothing takes the joy out of gift programs more than the stress of bringing it all together! There are selecting products, designing artwork and packaging, creating personalized cards, collecting orders, managing proofs, and shipping and fulfillment. Add in the...
read moreThe Sweet Spot: Just the Right Gift at Just the Right Time
Building Relationships through Just the Right Gift at Just the Right Time Some days are just hard. It doesn’t matter what you try, nothing seems to work. Your task list keeps growing instead of getting shorter. You find no joy in what you do. But other days it...
read moreAccount Analysis Part 1: Internal
It’s that time of year again when business folks start to think about New Year goals, resolutions and planning. This year I’m suggesting you add another topic to the mix—internal and external account analysis. Let’s start with the importance of internal account...
read moreTop 3 Media Gift Ideas
The holidays are right around the corner, and for those of you working in the marketing or public relations industry, now is the time for you to start thinking about media gift ideas for the friendly reporters in your life. And if you’re not, remember that...
read moreShould You Give Holiday Gifts to Employees?
It’s that time of year again! Hard to believe, but it will be 2019 in the blink of an eye. But before the New Year arrives, you need to decide if should give your employees holiday gifts, and if you decide to go down that road, what type of gift is appropriate?...
read more3 Steps to Put More Love in Your Life
In my last blog I mentioned that a million dollar mindset is about more than money. It’s about experiencing and sharing the love and joy in our lives to make the world a better place Here are 3 easy steps to put more love in your life: LOVE what you do. It...
read moreHow Tailed Appreciation Can Build a Terrific Team
Actions speak louder than words, that’s what we’ve all been taught, but is that accurate? Well, for some yes, and others not so much. When it comes to showing appreciation, everyone is different. As a result, showing appreciation in the workplace can be...
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