Brand Matters: Giving Back is Getting Back
Learn how a give back program works, how giving back can also mean getting back for you, and why it matters to consumers.
read moreBrand Matters: eCommerce Solutions Built for Promo
There was a time when online shopping was confined to bidding on rare eBay collectables. Now, almost 20 years later, we can conveniently purchase everything online: from pet supplies and groceries to personalized t-shirts and branded signage. Consumers across...
read moreBrand Matters: Everything You Need to Know About Brand Storytelling
When it comes to building a brand, the story behind your business is just as important as the brand itself. Storytelling offers your selling proposition in a more discrete manner than previous branding models and provides a less invasive means of promotion to...
read moreBrand Matters: Leveraging Print in the Modern Age
Some say it’s dying; we see the opportunity to get creative! Learn more about the variety of reasons to choose printed collateral in the modern age.
read moreBrand Matters: Eco Friendly Promotional Products People Expect
One of the biggest positives (yes, we said positives…) of the 2020 pandemic is that many companies have become more environmentally friendly. From reducing office space and single-use products to the new hybrid workforce that commutes far less, companies are...
read moreAre You Overlooking the Big Picture?
There’s no denying the COVID-19 pandemic rekindled consumers’ love for puzzles. In 2021 alone, puzzle sales reached $833 million and analysts project continued market growth in 20221. The item’s popularity caught our attention as one of the hottest trends for...
read moreBrand Matters: 2022 Promotional Product Trends
As we move into 2022, there is one trend that is undeniable. Print and promo are back and more effective than EVER before. According to a recent study of 300 corporate gift buyers by GiftNow, corporate gifting is expected to reach $242 billion this...
read moreOwner Spotlight: Pablo Prahl and Jennifer Herrera, A&G Marketing Group Powered by Proforma
This month, which also happens to mark National Hispanic Heritage Month, our Owner Spotlight is on Pablo Prahl and Jennifer Herrera. Pablo and Jennifer both are originally from Guatemala City in Central America. They have been married for 19 years, with their...
read moreGift Programs Minus the Headache
Nothing takes the joy out of gift programs more than the stress of bringing it all together! There are selecting products, designing artwork and packaging, creating personalized cards, collecting orders, managing proofs, and shipping and fulfillment. Add in the...
read moreThe Sweet Spot: Just the Right Gift at Just the Right Time
Building Relationships through Just the Right Gift at Just the Right Time Some days are just hard. It doesn’t matter what you try, nothing seems to work. Your task list keeps growing instead of getting shorter. You find no joy in what you do. But other days it...
read moreAccount Analysis Part 1: Internal
It’s that time of year again when business folks start to think about New Year goals, resolutions and planning. This year I’m suggesting you add another topic to the mix—internal and external account analysis. Let’s start with the importance of internal account...
read moreTop 3 Media Gift Ideas
The holidays are right around the corner, and for those of you working in the marketing or public relations industry, now is the time for you to start thinking about media gift ideas for the friendly reporters in your life. And if you’re not, remember that...
read moreShould You Give Holiday Gifts to Employees?
It’s that time of year again! Hard to believe, but it will be 2019 in the blink of an eye. But before the New Year arrives, you need to decide if should give your employees holiday gifts, and if you decide to go down that road, what type of gift is appropriate?...
read more3 Steps to Put More Love in Your Life
In my last blog I mentioned that a million dollar mindset is about more than money. It’s about experiencing and sharing the love and joy in our lives to make the world a better place Here are 3 easy steps to put more love in your life: LOVE what you do. It...
read moreHow Tailed Appreciation Can Build a Terrific Team
Actions speak louder than words, that’s what we’ve all been taught, but is that accurate? Well, for some yes, and others not so much. When it comes to showing appreciation, everyone is different. As a result, showing appreciation in the workplace can be...
read morePatience is a Virtue
Recently I was reading this New York Times article titled “How to Be a More Patient Person” and laughed to myself at how relatable the examples were. At some point, you’ve probably also clenched your jaw as the Hulu video buffers, huffed and puffed when stuck...
read moreRogue Spending
Abstract Do you know how much your organization spends on branded merchandise? You’re not alone if you don’t. “Branded merchandise” includes anything from company uniforms, giveaways, writing instruments, awards and any other logoed items you may have or use,...
read moreI Love You!
My blog is titled Million Dollar Mindset and many times I write about ideas to help my readers make more money. But having a million dollar mindset is about much more than just money. Let’s face it, we all know some very wealthy people who don’t seem very...
read moreYour Guide To Creating Multi-Sensory Brand Experiences
Let’s say you are looking for a hotel online and while clicking around you see an enticing web banner for the Westin hotel. You click through and after scrolling through amenities and pictures, you book your stay. Months later, when you arrive there is a...
read moreHonesty is the best policy. Your mother was right.
The manufacturing process is often much more complex than an end user would ever dream. If you’ve seen photographs of a shipyard full of containers, or watched a port where one of those huge vessels unloads them, you were likely in awe. Now if that scene is...
read more