Making Marketing Magic

Memorable marketing – it’s what sets you apart from the competition! Impactful marketing materials are the key to cutting through all the noise, fostering brand recognition, and driving consumer action.  But how does one achieve memorable marketing – how does...

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Navigate Givebacks: Your Business Roadmap 

Giving back –   It’s not just for the holiday season! By now, we’re sure you understand that corporate social responsibility is important to consumers all year long, and giving back is a way that companies can meet expectations. Still, in the realm of corporate...

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Standing Up for the Champions

This week, Proforma is headed to beautiful, vivacious San Antonio, Texas – and no, it’s not for the tacos! Proforma Owners, our wonderful Supplier Partners, and Team Members from Proforma’s Support Center are gathering to take part in Proforma’s Million Dollar...

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The eCommerce Advantage: A Quick Breakdown

We’ll put it bluntly – if you aren’t using eCommerce in your current business model, you’re missing out on massive business. At Proforma, we’ve witnessed firsthand the growth potential of eCommerce, with over 10,000 stores currently built across our network. ...

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Put Me In, Coach 

Wanting to succeed in our endeavors, be they personal or professional, is a universal human experience. For most of us, if we’re going to put forth the effort to do something, then we want to do it well! But have you ever wondered what sets the winners apart...

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How to: build the perfect new hire kit

It’s a New Year, which means new beginnings, which in many cases also means…new hires! According to Indeed, the first quarter is prime time for job hunting. (1) For you, this means that the first quarter will see plenty of hungry, eager candidates, a few of...

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The Power of Proforma

In the world of business, success isn’t just about individual achievement—it’s about the strength of your network, the depth of your connections, and the power of collaboration. At Proforma, we understand the importance of community-driven networking and...

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You + us = infinite scalability

Infinite scalability – according to the Cambridge Dictionary, scalability means “the ability of a business or a system to grow larger” (1) while infinite means “without limits.” (2) Putting the two concepts together embodies the dream of every entrepreneur and...

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Let’s talk tech…

Having the right technology at your disposal isn’t just a convenience – in the dynamic and competitive world of modern business, it’s a necessity and a game changer. After all, technology should be a solution to your problems – not another challenge to tackle...

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The Tools You Need

As a distributor, what tools do you need to run and scale your business effectively? More importantly, do you have those tools readily available to you? Technology In a fast-paced world that is constantly demanding we do more, more quickly,  having access to...

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A True Partner

Why do people join Proforma? If you ask members of the Proforma Family why they chose to partner with Proforma, you’ll get a variety of responses. Some made their way here because of the strategic partnerships with our Supplier Partners. The level of volume...

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eCommerce: You’re Missing Out  . . .

What percentage of your business is done through eCommerce such as your website or company stores? According to a study by Vantage Market Research, the global Business-To-Business (B2B) eCommerce Market was valued at USD 7.08 Trillion in 2022 and is projected...

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SURVEY SAYS: Distributor Needs Uncovered

At Proforma we’re in the business of solving common problems in uncommon ways.  We built our technology platform, from the ground up with more than 40 years experience providing distributors scalable solutions that no other organization can match. ...

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Getting to Know: Vera Muzzillo

It is no secret that for more than 40 years, Proforma has been leading the industry with ahead-of-its-time technology, financing solutions, world class events, and more.  However, what many people don’t know is who Proforma is, what makes us who we are, and the...

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Focus On: Timeless Moments

In the quest for evolution and innovation, it’s easy to get caught up in trends and what’s new. But what’s new isn’t always what’s best.  Sometimes the wheel doesn’t need to be reinvented. Sometimes if it isn’t broken, you shouldn’t try to fix it. Sometimes...

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Moments: Cherish Every Moment

Our lives are made up of a series of moments. They come and go like the wind, so it’s important to live in each one and cherish them whenever possible. This holiday season is going to be all about cherishing the moment; stopping to smell the flowers amid the...

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Moments: A Spotlight Moment

Content is king. You’ve likely heard that expression sometime in the last few years as endless streams of content flood your social media pages, email inboxes, and television airwaves. Content marketing is your chance to get your brand in the spotlight and in...

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Moments: Never a Dull Moment

Print is everywhere! Print provides unlimited opportunities to reach your customers in ways that center around them. But the print industry has largely evolved in recent years, and new developments in the print arena mean there are even more chances to...

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Skip the Cardio

A few years ago, I worked with a life coach. We met once a month and talked about various business and life issues.  At the beginning of one meeting the coach asked me if I was still going to the gym and working out. It’s never good when someone has to ask that...

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