Getting to Know: Vera Muzzillo

It is no secret that for more than 40 years, Proforma has been leading the industry with ahead-of-its-time technology, financing solutions, world class events, and more.  However, what many people don’t know is who Proforma is, what makes us who we are, and the...

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Focus On: Timeless Moments

In the quest for evolution and innovation, it’s easy to get caught up in trends and what’s new. But what’s new isn’t always what’s best.  Sometimes the wheel doesn’t need to be reinvented. Sometimes if it isn’t broken, you shouldn’t try to fix it. Sometimes...

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Moments: Cherish Every Moment

Our lives are made up of a series of moments. They come and go like the wind, so it’s important to live in each one and cherish them whenever possible. This holiday season is going to be all about cherishing the moment; stopping to smell the flowers amid the...

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Moments: A Spotlight Moment

Content is king. You’ve likely heard that expression sometime in the last few years as endless streams of content flood your social media pages, email inboxes, and television airwaves. Content marketing is your chance to get your brand in the spotlight and in...

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Moments: Never a Dull Moment

Print is everywhere! Print provides unlimited opportunities to reach your customers in ways that center around them. But the print industry has largely evolved in recent years, and new developments in the print arena mean there are even more chances to...

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Skip the Cardio

A few years ago, I worked with a life coach. We met once a month and talked about various business and life issues.  At the beginning of one meeting the coach asked me if I was still going to the gym and working out. It’s never good when someone has to ask that...

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Finding Fairways and Closing Deals

For decades, business and golf have gone hand in hand. The reason this tradition has transcended time is simple: there’s just no office equivalent for getting outside, riding around in a cart for hours with someone, and having fun while playing an esteemed...

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Moments: Tactical Travel

Sometimes in life, you have to decide to take the leap and go somewhere in the spur of the moment. The travel bug is strong with so many people, so why not lean into it and encourage travel for events like trade shows, networking events, company retreats, and...

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What’s So Special About Apparel? 

Clothes – everyone wears them (at least, we hope). Whether wearing a uniform for work, a sweater for warmth, or a baseball hat to shield from the sun, everyone regularly depends on different articles of clothing for the utility they provide.   As a business...

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Brand Matters: The Value of Self-Care 

It’s hard to take care of others if you aren’t taking care of yourself. As a business owner, it’s important to practice self-care in your own life to encourage  your employees and clients to follow suit. Implementing self-care and positive lifestyle changes can...

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Brand Matters: The Gift that Keeps on Giving

“It’s better to give than to receive.”  While this may come across as a cliché, there is real truth behind it – and the old adage applies to more than just your personal life. Corporate gifting can reap benefits whether it’s from an employee or client...

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Brand Matters: Ready. Set. Gift!

The calendar year continues to fly by and we are quickly racing toward the holiday season. Christmas and the New Year are still months away, but in the world of corporate gifting and today’s crazy climate, it’s never too early to start thinking about gifts! ...

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Brand Matters: Business as Unusual

Dare to be uncommon  Ordinary business practices lead to ordinary business.   We all know print and promotional products are effective forms of advertising – that’s how they drive a $28 billion industry. But with so many companies selling the same shtick, how...

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Brand Matters: eCommerce Solutions Built for Promo

There was a time when online shopping was confined to bidding on rare eBay collectables. Now, almost 20 years later, we can conveniently purchase everything online: from pet supplies and groceries to personalized t-shirts and branded signage. Consumers across...

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Brand Matters: Eco Friendly Promotional Products People Expect

One of the biggest positives (yes, we said positives…) of the 2020 pandemic is that many companies have become more environmentally friendly.   From reducing office space and single-use products to the new hybrid workforce that commutes far less, companies are...

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Are You Overlooking the Big Picture?

There’s no denying the COVID-19 pandemic rekindled consumers’ love for puzzles. In 2021 alone, puzzle sales reached $833 million and analysts project continued market growth in 20221. The item’s popularity caught our attention as one of the hottest trends for...

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Brand Matters: 2022 Promotional Product Trends

As we move into 2022, there is one trend that is undeniable. Print and promo are back and more effective than EVER before.   According to a recent study of 300 corporate gift buyers by GiftNow, corporate gifting is expected to reach $242 billion this...

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