by Rich Bewley | May 9, 2023 | Awareness, Branding, Flexible Packaging, Innovative Packaging, Opportunities, Personalized Packaging, Print, Print Industry, Printing Services, Sustainability
Print is everywhere! Print provides unlimited opportunities to reach your customers in ways that center around them. But the print industry has largely evolved in recent years, and new developments in the print arena mean there are even more chances to...
by Rich Bewley | Feb 18, 2022 | Brand Matters, Branding, Brochures, Business Forms, Magazines, Print, Printing Services
Some say it’s dying; we see the opportunity to get creative! Learn more about the variety of reasons to choose printed collateral in the modern age.
by Rich Bewley | Feb 3, 2022 | Branding, Health and Wellness, Promotional Products
There’s no denying the COVID-19 pandemic rekindled consumers’ love for puzzles. In 2021 alone, puzzle sales reached $833 million and analysts project continued market growth in 20221. The item’s popularity caught our attention as one of the hottest trends for...
by Rich Bewley | Nov 15, 2018 | Advertising, Branding, Promotional Products
Abstract Do you know how much your organization spends on branded merchandise? You’re not alone if you don’t. “Branded merchandise” includes anything from company uniforms, giveaways, writing instruments, awards and any other logoed items you may have or use,...
by ps_editor | Feb 8, 2017 | Apparel, Awards & Incentives, Brand, Branding, Customer, Gift Giving, Golf & Sports, Marketing resources, Marketing Resources/Creative Services, Promotional Products
Yeti, Apple, Nike, Under Armour. Brand names carry weight. In the promotional products industry, there is a strong trend toward businesses of all sizes aligning with powerful brands such as these. The days of low quality, generic giveaways are waning. Now,...
by ps_editor | Jul 28, 2015 | Branding, Business Strategy, Customer Experience, Digital Marketing, Employee Engagement, Growing Sales, Home Posts, Marketing
Companies have two choices: 1) deliver generic promotional messages to push a product or service and drive customer transactions or 2) provide content and experiences uniquely tailored to individual customers’ needs and expectations, and discover why their most...
