by ps_editor | Jul 28, 2015 | Business Strategy, Growing Sales, Home Posts, Marketing
Generating new customers, building loyal advocates and delivering on your brand promise in every customer interaction are paramount to your business’ success. That can only happen when you have a clear sales and marketing plan tied to your business goals. Surround...
by ps_editor | Jul 28, 2015 | Business Strategy, Growing Sales, Home Posts, Inbound Marketing, Marketing, SEO
Have you seen this interesting infographic published by Salesforce.com? It hits the nail right on the head for what we, as marketers today, have to be to deliver success…and that’s multidimensional – part artist and part scientist. We have to marry both the left and...
by ps_editor | Jul 28, 2015 | Branding, Business Strategy, Customer Experience, Digital Marketing, Employee Engagement, Growing Sales, Home Posts, Marketing
Companies have two choices: 1) deliver generic promotional messages to push a product or service and drive customer transactions or 2) provide content and experiences uniquely tailored to individual customers’ needs and expectations, and discover why their most...