by Rich Bewley | Feb 26, 2018 | Fog Of War, Inbound Marketing
When is the last time you thought: “Am I smart enough?” “Do I know more than this prospect?” “Is this customer more knowledgeable than me?” “My company isn’t big?” “Will this prospect like me?”...
by Rich Bewley | Dec 4, 2017 | Fog Of War, Inbound Marketing
In our previous article, we reviewed the buyer’s journey and specifically the awareness stage. The awareness stage is primarily focused on a buyer who is in the process of identifying an issue or challenge, and working to define that challenge’s validity and...
by Rich Bewley | Nov 27, 2017 | Fog Of War, Inbound Marketing
When generating blog posts make sure you offer content to ensure you generate new leads. When generating a blog post make sure you focus on one specific topic to ensure the reader gets exactly what they are looking for and is easily found based on the buyers’...
by Rich Bewley | Nov 20, 2017 | Fog Of War, Inbound Marketing
How to effectively decide on what content topics and articles to write to best engage with your customers. The 2 things you need to know are: Who is your buyer persona? Where are they in their buyer journey? Your content is to help your conversion of leads to...
by Rich Bewley | Nov 13, 2017 | Fog Of War, Inbound Marketing
Keep in mind a call to action’s primary purpose is to get your visitors to take a certain action, hence the name. This action could be related to filling out a form, reading a checklist, downloading a white page report, and anything else that helps to move the...
by Rich Bewley | Nov 6, 2017 | Fog Of War, Inbound Marketing
In previous articles, we talk about the power of research, the power of information, and how you can leverage technology to empower you as a salesperson rather than being another order taker. I’m gonna share a few guidelines for how to leverage that...
