by Rich Bewley | Sep 11, 2017 | Fog Of War, Inbound Marketing
The first step to building a website that engages with your buyers and positions you as an authoritative leader in the space will ultimately become a great investment! When talking about a website it’s very easy to begin talking about mobile design, how many...
by Rich Bewley | Sep 4, 2017 | Fog Of War, Inbound Marketing
In our most recent, article we reviewed the buyer’s journey and specifically the awareness stage. The awareness stage is primarily focused on a buyer who is in the process of identifying an issue or challenge, and working to define that challenge’s validity and...
by Rich Bewley | Aug 30, 2017 | Fog Of War, Inbound Marketing
After creating a landing page and directing traffic towards that page you will find that little tweaks can help or hurt your conversion rating. Going through the testing of all these different tweaks can be time-consuming as well as expensive since traffic does not...
by Rich Bewley | Aug 21, 2017 | Fog Of War, Inbound Marketing
‘Smarketing’ is the process of aligning the marketing and sales teams around common laws with a business organization with the goal of improving its a key component of success. Marketing and sales consist of 6 stages. Beginning with the prospect,...
by Rich Bewley | Aug 16, 2017 | Fog Of War, Inbound Marketing
Our team works directly with distributors to: Identify buyer personas and ideal customer profiles Build buyer journeys that detail how buyers make decisions, find information, what media they consume, and what factors play the biggest role in decision making. Create...
