by Rich Bewley | Nov 6, 2017 | Fog Of War, Inbound Marketing
In previous articles, we talk about the power of research, the power of information, and how you can leverage technology to empower you as a salesperson rather than being another order taker. I’m gonna share a few guidelines for how to leverage that...
by Rich Bewley | Oct 30, 2017 | Fog Of War, Inbound Marketing
Thank you pages are extremely useful for your inbound marketing strategy. These pages, when used correctly, can move leads further into the buyer’s journey, extend your social media reach by using social media share features, and provide additional content to...
by Rich Bewley | Oct 23, 2017 | Fog Of War, Inbound Marketing
Inbound sales are all about targeting and prospecting the right customer with the right fit and interests. It is vital that you continue to leverage your buyer persona to identify prospects you want to target either based on a triggered event, lead generation, cold...
by Rich Bewley | Oct 16, 2017 | Fog Of War, Inbound Marketing
If you’ve designed a call to action in a blog and the buyer has appreciated the blog’s content and wants to read further and consume additional content from you the next step is to send them to a landing page. To have a successful landing page it is...
by Rich Bewley | Oct 9, 2017 | Fog Of War, Inbound Marketing
In earlier articles, we talked about the buyer having the ability to find information and resources available to them online through researching anything they may want. In fact, today’s buyer will complete 60% of the sales process or the buying process before...
by Rich Bewley | Oct 2, 2017 | Fog Of War, Inbound Marketing
You use social media to publish your original content and to help increase your visibility and exposure. Social media can help you get in front of billions of people and drive them to your website based upon their interests and searches. Being on social helps you to...
