Customer Appreciation
Let’s be super real here for a second, purchasing holiday gifts isn’t just about the money, it’s about the time it takes to find something you would be proud of giving. It’s about standing out from the rest of the companies who are also sending gifts to your customer....
read moreBe Interested, Not Interesting
When is the last time you thought: "Am I smart enough?" "Do I know more than this prospect?" "Is this customer more knowledgeable than me?" "My company isn’t big?" "Will this prospect like me?" "Will this prospect listen to me?" "Will this prospect understand?"...
read moreFocusing on Your Buyer’s Journey-Consideration Stage
Let’s focus on supporting those buyers who have acquired the information related to their interest, and are now interested in learning what methods and strategies are available for addressing this pain point. This stage is called the consideration stage…
read moreBlog Posts the Online Gold Mine
When generating blog posts make sure you offer content to ensure you generate new leads. When generating a blog post make sure you focus on one specific topic to ensure the reader gets exactly…
read moreThe Best Webpage Content You Can Provide
How to effectively decide on what content topics and articles to write to best engage with your customers. The 2 things you need to know are: Who is your buyer persona? Where are they in their buyer journey? Your content is to help your conversion of leads to...
read morePrimary Key: Having a Good Call To Action
Keep in mind a call to action’s primary purpose is to get your visitors to take a certain action, hence the name. This action could be related to filling out a form, reading a checklist, downloading a white page report, and anything else that helps to move the buyer across the 3 stages of awareness, consideration, and decision…
read moreHaving a Great First Impression
In previous articles, we talk about the power of research, the power of information, and how you can leverage technology to empower you as a salesperson rather than being another order taker. I’m gonna share a few guidelines for how to leverage that research and turn those efforts into a great conversation with a prospect…
read moreThe Importance of Thank You Pages
Thank you pages are extremely useful for your inbound marketing strategy. These pages, when used correctly, can move leads further into the buyer’s journey…
read moreWhat Inbound Sales Is All About
Inbound Sales is about targeting the right customer that is your buyer persona. This is a demographic that successfully already does business with you…
read moreWhy You Need a Landing Page
Landing pages are important for any business to position themselves to offer information in return for an email. A key element in lead generation.
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