In earlier articles, we talked about the buyer having the ability to find information and resources available to them online through researching anything they may want. In fact, today's buyer will complete 60% of the sales process or the buying process before ever...

You use social media to publish your original content and to help increase your visibility and exposure. Social media can help you get in front of billions of people and drive them to your website based upon their interests and searches. Being on social helps you to...

Using an online webstore to show your employees the appreciation they deserve all while arming you with the analytics to make the proper decisions you need.

Find out what to focus your website efforts on. SEO is important in terms of online visibility and getting organic traffic and leads.

In our most recent, article we reviewed the buyer's journey and specifically the awareness stage. The awareness stage is primarily focused on a buyer who is in the process of identifying an issue or challenge, and working to define that challenge’s validity and...

After creating a landing page and directing traffic towards that page you will find that little tweaks can help or hurt your conversion rating. Going through the testing of all these different tweaks can be time-consuming as well as expensive since traffic does not...

'Smarketing' is the process of aligning the marketing and sales teams around common laws with a business organization with the goal of improving its a key component of success. Marketing and sales consist of 6 stages. Beginning with the prospect, converting to a lead,...

Our team works directly with distributors to:

Identify buyer personas and ideal customer profiles
Build buyer journeys that detail how buyers make decisions, find information, what media they consume, and what factors play the biggest role in decision making.