Why Should I Use Social Media?

You use social media to publish your original content and to help increase your visibility and exposure. Social media can help you get in front of billions of people and drive them to your website based upon their interests and searches. Being on social helps you to...

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Smarketing – Sales and Marketing Working Together

'Smarketing' is the process of aligning the marketing and sales teams around common laws with a business organization with the goal of improving its a key component of success. Marketing and sales consist of 6 stages. Beginning with the prospect, converting to a lead,...

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How We Help Distributors!

Our team works directly with distributors to:

Identify buyer personas and ideal customer profiles
Build buyer journeys that detail how buyers make decisions, find information, what media they consume, and what factors play the biggest role in decision making.

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The Modern Marketer: How Do You Size Up?

Have you seen this interesting infographic published by Salesforce.com? It hits the nail right on the head for what we, as marketers today, have to be to deliver success…and that’s multidimensional – part artist and part scientist. We have to marry both the left and...

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Four Essential Steps to Achieve Marketing Success

Companies have two choices: 1) deliver generic promotional messages to push a product or service and drive customer transactions or 2) provide content and experiences uniquely tailored to individual customers’ needs and expectations, and discover why their most...

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