Keep in mind a call to action’s primary purpose is to get your visitors to take a certain action, hence the name. This action could be related to filling out a form, reading a checklist, downloading a white page report, and anything else that helps to move the buyer across the 3 stages of awareness, consideration, and decision.
When placing a call to action inside a blog-post it’s often recommended to place the call to action at the very bottom of the post. You don’t wanna interrupt content or distract the buyer. Finishing great content with a call to action that offers them additional information is most often times the best approach.
Coming from the marketing perspective, call to actions and converting the lead into a prospect begins in the convert stage just after the attracts stage. This process begins soon after providing information that shows you understand their pain point and would like to provide additional information that would help them to better understand what their pain point is and potential solutions that could help them overcome that pain point.
Make sure to have consistent keyword strategy and have a CTA on your landing page and your thank you page. This way the buyer is aware of the process and has never confused as it relates to what the next step is or what they will be receiving.